Nielsen splits Star Wars viewing by generation on Disney+
According to Nielsen data, Disney+'s 'Andor' is most popular among Millennial and Gen X audiences while 'The Mandalorian' attracts all other generations. This indicates a generational split in viewership preferences for Star Wars content on the streaming platform.
Key Takeaways
- Nielsen data puts 'Andor' at the top for Millennial and Gen X audiences on Disney+.
- 'The Mandalorian' leads among every other generation, according to the same Nielsen readout.
- The data points to a clear generational split inside Disney+'s Star Wars catalog.
- The article frames the finding as part of a broader pattern: Star Wars does not play the same way to all age groups.
Why It Matters
The immediate takeaway is that Disney+ does not have a single Star Wars title that resonates uniformly across age groups. Instead, 'Andor' and 'The Mandalorian' each appear to draw different generations, which gives Disney a clearer view of how its franchise library maps to audience segments. For the broader streaming ecosystem, this is another reminder that franchise value can vary sharply by cohort, even within the same IP. What to watch next is whether future Nielsen data shows the same split across other Star Wars titles or if this is specific to these two series.
Read full article at imdb.com
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