Ampere Analysis acquires PlumResearch for streaming analytics depth
Ampere Analysis has acquired PlumResearch to enhance its insights across the streaming, content production, content distribution, and media rights value chains. This acquisition aims to improve the depth and breadth of analytics available to clients in the streaming video industry.
Key Takeaways
- Ampere Analysis acquired PlumResearch in a business-news M&A deal.
- The acquisition targets the streaming, content production, and content distribution segments.
- Ampere also cited the media rights value chain as a core area for improved insights.
- The stated goal is to add depth and breadth to analytics for streaming video clients.
Why It Matters
The immediate effect is a broader analytics stack for Ampere Analysis clients, with PlumResearch folded into coverage of streaming, production, distribution, and media rights. That matters because the deal ties together multiple parts of the streaming video value chain in one research platform. The only concrete signal to watch next is how Ampere describes its expanded client insights across those four areas after the acquisition closes or is integrated.
Read full article at tvbeurope.com
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