Ampere Analysis buys PlumResearch to expand streaming audience data
Ampere Analysis has acquired PlumResearch, a company specializing in global streaming audience analytics. PlumResearch was founded in 2015 and is based in Warsaw, Poland. This acquisition aims to expand Ampere Analysis's capabilities in streaming data and intelligence.
Key Takeaways
- PlumResearch was founded in 2015 and is based in Warsaw, Poland.
- The company specializes in global streaming audience analytics.
- Ampere Analysis said the acquisition will expand its streaming data and intelligence capabilities.
Why It Matters
Ampere Analysis now adds a specialized streaming audience analytics business to its own data and intelligence stack. That matters for buyers who depend on measurement and audience insight across streaming markets. The deal also shows continued consolidation in streaming analytics, where firms are building broader data coverage through acquisitions rather than new product launches. Watch for how Ampere describes the combined streaming data offering after the PlumResearch integration.
Read full article at advanced-television.com
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