Prime Video adds Clips, a vertical feed for mobile discovery
Amazon Prime Video has launched 'Clips', a new short-form vertical video feed designed for mobile content discovery. This feature provides personalized snippets from its library, enabling users to seamlessly transition to full titles, watchlists, or purchases, and is rolling out to select US mobile users on iOS, Android, and Fire tablets.
Key Takeaways
- Clips is a vertical feed of personalized snippets from Prime Video’s movie and series library.
- The feature first tested with NBA highlights before expanding beyond that use case.
- Users can move from a clip to a full title, watchlist, or purchase.
- Sharing is built into Clips, alongside algorithmic personalization based on viewing history.
- Rollout starts with select US mobile users on iOS, Android, and Fire tablets, with full availability expected by summer.
Why It Matters
Prime Video is adding a mobile discovery layer built around short-form video, not just a browse menu. That gives Amazon another path from attention to playback, watchlist adds, or purchases inside the same app. The move also puts Prime Video in the same vertical-feed format now used elsewhere in streaming discovery, while still tying clips directly to full titles in its own library. Watch for the summer rollout to see how broadly Clips reaches beyond the initial US mobile test group.
Read full article at timesofindia.indiatimes.com
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