Amazon adds generative AI, Wi-Fi 6 to new $35 Fire TV Stick.
Amazon announced the launch of its new Fire TV Stick HD, priced at $34.99 in the U.S. The device is described as its slimmest ever, is over 30% faster than the previous generation, supports Wi-Fi 6, and can be powered by a TV's USB port. It ships with a redesigned user interface and includes the Alexa+ generative AI assistant for conversational search and discovery.
Key Takeaways
- The new device is over 30% faster than the previous HD Stick, supports Wi-Fi 6, and is Amazon's slimmest model to date.
- A 'Direct Power' feature allows the stick to be powered directly from a TV's USB port, removing the need for a separate wall adapter.
- The device ships with a redesigned user interface and integrates the Alexa+ generative AI assistant for conversational search and discovery.
- The Fire TV Stick HD is priced at $34.99 in the U.S. and will ship starting April 29 in more than a dozen initial countries.
Why It Matters
The new Fire TV Stick's $35 price point, combined with Wi-Fi 6 support and a 30% speed increase, maintains its position in the entry-level device market. The ability to power the stick from a TV's USB port addresses a common installation pain point, particularly for travel and wall-mounted displays. By integrating the Alexa+ generative AI assistant, Amazon is embedding conversational search into its most accessible hardware, which could set a new standard for discovery on low-cost devices. The metric to watch will be how Alexa+ integration impacts content consumption, particularly on Prime Video where its advanced features initially launch.
Read full article at aboutamazon.com
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