Amazon raises Prime Video ad-free price, trims 4K access
Amazon is increasing the price of its ad-free Prime Video offering by $2 per month and rebranding it as "Prime Video Ultra." Concurrently, the company will remove 4K video support from the standard ad-supported plan. The changes are set to take effect next month.
Key Takeaways
- Prime Video Ultra, the ad-free offering, will cost $2 more per month starting next month.
- Amazon is rebranding the ad-free plan as Prime Video Ultra.
- 4K video support will be removed from the standard ad-supported Prime Video plan.
- The changes affect Prime Video pricing and features at the same time.
Why It Matters
Amazon is raising the price of its ad-free viewing option while reducing the feature set on the lower-cost ad-supported tier. That creates a clearer gap between the two plans: higher-paying subscribers get the ad-free product, while the standard tier loses 4K video support. For the streaming stack, this is another example of packaging changes doing double duty as monetization and tier segmentation. What to watch next is the exact month the changes take effect and how Amazon presents the two plans on its subscription page.
Read full article at msn.com
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