Alcon turns to Parrot Analytics after 108-title Village Roadshow buy
Alcon Media Group has partnered with Parrot Analytics to inform its intellectual property strategy, following its acquisition of 108 Village Roadshow film titles. This collaboration aims to leverage Parrot Analytics' data to guide Alcon's development and monetization of its IP.
Key Takeaways
- Alcon Media Group acquired 108 Village Roadshow film titles before striking the Parrot Analytics deal.
- Parrot Analytics will inform Alcon’s intellectual property strategy.
- The collaboration is tied to development and monetization of the acquired IP.
- The report identifies Alcon Media Group as the producer behind The Garfield Movie.
Why It Matters
Alcon is bringing an external data provider into catalog strategy right after acquiring a large film library, which suggests the company wants a more structured view of how to develop and monetize those titles. The move links an IP acquisition with an analytics tool, rather than treating the library as a static asset. For the broader streaming and film ecosystem, it’s a reminder that content owners are looking for data to guide catalog decisions after dealmaking. What to watch next: whether Alcon discloses any specific titles, projects, or monetization plans tied to the 108-film Village Roadshow package.
Read full article at msn.com
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