Alcon taps Parrot Analytics after acquiring Village Roadshow assets
Alcon Media Group has partnered with Parrot Analytics to inform its intellectual property (IP) strategy. This collaboration follows Alcon's acquisition of 108 Village Roadshow, indicating a focus on leveraging data for content development decisions.
Key Takeaways
- Alcon Media Group is working with Parrot Analytics on its IP strategy.
- The partnership follows Alcon’s acquisition of 108 Village Roadshow.
- The article identifies Alcon as producer of The Garfield Movie.
- The report was published as an exclusive on May 11, 2026.
Why It Matters
Alcon is bringing audience-data input into its IP planning right after adding 108 Village Roadshow to its portfolio. That links acquisition activity to development decisions, rather than treating the asset buy as a standalone deal. For the broader streaming and film ecosystem, the detail is that a producer is using Parrot Analytics as a planning input for content strategy, not just for post-launch measurement. What to watch next is whether Alcon applies the same approach to other IP tied to the Village Roadshow acquisition.
Read full article at msn.com
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