India cable lobby pushes TRAI for tighter OTT TV rules
The All India Digital Cable Federation (AIDCF) has called for stricter regulation of internet-based television services in India, citing an "unregulated" boom in the OTT sector. The federation plans to submit a white paper to the Telecom Regulatory Authority of India (TRAI) outlining its concerns and proposed regulatory measures.
Key Takeaways
- AIDCF is preparing a white paper for the Telecom Regulatory Authority of India (TRAI).
- The federation is targeting internet-based television services in India, not traditional cable alone.
- AIDCF describes the OTT television boom as “unregulated” and says it needs stricter norms.
Why It Matters
The immediate implication is a renewed push to bring internet-based television services under tighter oversight in India. That places AIDCF and TRAI at the center of a regulatory discussion that directly affects how OTT television is defined and governed. For the broader streaming ecosystem, the issue is not content but operating rules: the cable federation is asking for standards that distinguish internet-delivered TV from the current market structure. What to watch next is the white paper AIDCF plans to submit to TRAI, especially the specific regulatory measures it proposes.
Read full article at exchange4media.com
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