India cable industry presses TRAI on OTT TV regulation
The cable television industry has called for stricter oversight of internet-based TV services, asking the Telecom Regulatory Authority of India (TRAI) to implement stricter norms for the growing OTT market. This move highlights concerns within traditional TV sectors regarding the unregulated expansion of online streaming platforms.
Key Takeaways
- The cable television industry says internet-based TV services are expanding rapidly.
- The industry is asking TRAI for stricter norms on the OTT market.
- The Pitch report frames the issue as a regulatory response to an “unregulated” OTT television boom.
Why It Matters
This is an immediate regulatory push from incumbent cable players, aimed at bringing internet-based TV services under tighter rules. For the streaming ecosystem, it highlights a growing fault line between traditional television interests and OTT platforms operating in a market the cable industry describes as unregulated. What to watch next is whether TRAI responds with a consultation, draft norms, or a formal review of internet-based TV services.
Read full article at pitchonnet.com
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