This article from DEG, citing Omdia, highlights that AI is no longer just hype, but is now focused on practical benefits across production, monetization, and overall business performance within the media and entertainment industry. This shift in focus was prominently featured at IBC 2025, where AI applications were observed on both vendor and technology sides.
The immediate signal is that AI in media and entertainment is being judged less as a concept and more by where it can improve production workflows, monetization, and business performance. That matters because Omdia is describing a broad industry focus visible at IBC 2025, not a single vendor’s pitch. The competitive angle is the show-floor evidence: AI was present on both the vendor and technology sides, suggesting the topic is now embedded across the M&E supply chain. Watch for whether 2026 product messaging continues to center those three use cases: production, monetization, and business performance.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source