AI Digital launches creative studio for programmatic ad production
AI Digital has launched AI Creative Studio, a creative production unit focused on solving challenges in programmatic advertising through artificial intelligence. The studio aims to enhance efficiency and effectiveness in ad creation and delivery within programmatic channels.
Key Takeaways
- AI Digital introduced AI Creative Studio as a full-service creative production unit.
- The studio targets efficiency and effectiveness in programmatic advertising.
- AI Digital describes itself as an AI-native media consultancy.
- The launch expands AI Digital’s work into creative production, not just media consulting.
Why It Matters
AI Digital is turning AI from a media-planning tool into a creative-production function, aimed at improving how ads are built and delivered in programmatic channels. That matters because it adds another AI layer to the streaming ad stack, where creative and delivery are increasingly tied together. The key signal to watch is how AI Creative Studio is positioned inside AI Digital’s broader services mix and whether it is presented as a standalone unit or part of broader consultancy work.
Read full article at citybiz.co
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