Adder API for ADDERView Matrix wins TV Tech Best of Show
Adder Technology's Adder API for the ADDERView Matrix range received the TV Tech Best of Show award at NAB 2026. This award recognizes the product's innovation and impact on the media and entertainment industry by enhancing flexibility, control, and integrations for users.
Key Takeaways
- Adder API for the ADDERView Matrix range won TV Tech Best of Show at NAB 2026.
- TV Tech’s award recognized the product’s innovation and real-world impact on media and entertainment workflows.
- Adder says the API is designed to give users greater flexibility, control, and integrations.
Why It Matters
The immediate implication is that Adder’s API for ADDERView Matrix has been singled out at NAB 2026 for its role in media and entertainment workflows. That matters because the award specifically cites flexibility, control, and integrations — three practical requirements for production hardware used in complex environments. In the broader streaming production stack, this puts attention on control-layer tools rather than only endpoints or displays. The next signal to watch is whether Adder uses the NAB 2026 recognition to expand deployment of the ADDERView Matrix range and its API across more media and entertainment users.
Read full article at adder.com
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