80% of Nordic new streaming signups now come from ad tiers
Ad-supported subscriptions now account for 80% of new paid streaming subscriptions in the Nordics, according to research from Mediavision. This indicates a significant shift toward AVOD models driving growth in the region.
Key Takeaways
- Mediavision says ad-supported subscriptions make up 80% of new paid streaming subscriptions in the Nordics.
- The shift points to AVOD models driving most new paid streaming growth in the region.
- The article cites Mediavision research as the source of the Nordic subscription data.
Why It Matters
The immediate signal is that ad tiers are now the main entry point for new paid streaming customers in the Nordics, not a side option. That matters for streaming services planning pricing and monetization because the region’s new subscriber growth is being captured through ad-supported offers. The competitive angle is clear from the source: Mediavision’s data frames AVOD as the growth engine in a regional streaming market. Watch the next Mediavision update for the exact split between ad-supported and other paid subscriptions in the Nordics.
Read full article at broadbandtvnews.com
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