Ad-supported subscriptions now account for 80% of new paid streaming subscriptions in the Nordics, according to research from Mediavision. This indicates a significant shift toward AVOD models driving growth in the region.
The immediate signal is that ad tiers are now the main entry point for new paid streaming customers in the Nordics, not a side option. That matters for streaming services planning pricing and monetization because the region’s new subscriber growth is being captured through ad-supported offers. The competitive angle is clear from the source: Mediavision’s data frames AVOD as the growth engine in a regional streaming market. Watch the next Mediavision update for the exact split between ad-supported and other paid subscriptions in the Nordics.
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