80% of new Nordic streaming signups went to ad tiers
According to consultancy Mediavision, 80% of new streaming subscriptions in the Nordic region over the past year were for advertising-supported services. This indicates a significant shift towards AVOD models in the market.
Key Takeaways
- Mediavision says 80% of new Nordic streaming subscriptions in the past year were advertising-supported.
- The data covers the Nordic region and the past 12 months, not a single quarter.
- The trend indicates a significant shift toward AVOD models in streaming subscriptions.
Why It Matters
The immediate takeaway is that ad-supported streaming is now capturing the vast majority of new Nordic signups, with 80% of new subscriptions over the past year going to advertising-supported services. That makes AVOD the default growth path in the region, rather than a niche add-on. For the broader streaming ecosystem, the result underscores how monetization is shifting toward hybrid models that pair subscriptions with ads. The key signal to watch next is whether Mediavision reports the same 80% share in future Nordic subscription updates.
Read full article at telecompaper.com
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