According to consultancy Mediavision, 80% of new streaming subscriptions in the Nordic region over the past year were for advertising-supported services. This indicates a significant shift towards AVOD models in the market.
The immediate takeaway is that ad-supported streaming is now capturing the vast majority of new Nordic signups, with 80% of new subscriptions over the past year going to advertising-supported services. That makes AVOD the default growth path in the region, rather than a niche add-on. For the broader streaming ecosystem, the result underscores how monetization is shifting toward hybrid models that pair subscriptions with ads. The key signal to watch next is whether Mediavision reports the same 80% share in future Nordic subscription updates.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source