ACT backs European Democracy Shield vote to curb gatekeeper platform dominance
The Association of Commercial Television and Video on Demand Services in Europe (ACT) has endorsed the European Parliament's report on the European Democracy Shield. The organization is calling for stricter enforcement of the Digital Services Act and Digital Markets Act to ensure media sustainability and fair visibility for editorial content on smart devices and connected TVs.
Key Takeaways
- ACT represents commercial audiovisual companies and advocates for media plurality against large gatekeeping online platforms
- The proposal calls for systematic media impact assessments before the EU introduces new regulatory initiatives
- Trade members seek incentives for advertisers to prioritize newsrooms and professional journalism over non-editorial platforms
- The report addresses how AI-driven search and platform algorithms reduce traffic for traditional media outlets
Why It Matters
This endorsement signals a coordinated push by European broadcasters to force transparency on the operating systems powering smart devices. By linking media visibility to democratic resilience, ACT is framing the technical discovery of content on connected TVs as a regulatory necessity rather than a commercial negotiation. This shift could lead to stricter oversight of how gatekeepers prioritize their own services over local editorial media. The broader ecosystem must now prepare for potential mandates regarding algorithm transparency and advertising revenue distribution. Watch for the European Commission to define specific evidence-based media impact assessments for future digital legislation.
Read full article at advanced-television.com
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