The Association of Commercial Television and Video on Demand Services in Europe (ACT) has endorsed the European Parliament's report on the European Democracy Shield. The organization is calling for stricter enforcement of the Digital Services Act and Digital Markets Act to ensure media sustainability and fair visibility for editorial content on smart devices and connected TVs.
This endorsement signals a coordinated push by European broadcasters to force transparency on the operating systems powering smart devices. By linking media visibility to democratic resilience, ACT is framing the technical discovery of content on connected TVs as a regulatory necessity rather than a commercial negotiation. This shift could lead to stricter oversight of how gatekeepers prioritize their own services over local editorial media. The broader ecosystem must now prepare for potential mandates regarding algorithm transparency and advertising revenue distribution. Watch for the European Commission to define specific evidence-based media impact assessments for future digital legislation.
The Association of Commercial Television and Video on Demand Services in Europe has endorsed the European Democracy Shield vote. This move aims to protect media sustainability by demanding stricter enforcement of the Digital Services Act and Digital Markets Act, ensuring editorial content receives fair visibility on connected TV platforms.
It is a legislative initiative supported by the Association of Commercial Television and Video on Demand Services in Europe to protect media plurality and sustainability against the dominance of large gatekeeping online platforms.
ACT seeks stricter enforcement to ensure that editorial content receives fair visibility on connected TVs and to address how AI-driven algorithms reduce traffic for traditional media outlets.
The proposal calls for systematic media impact assessments to be conducted before the European Union introduces new regulatory initiatives.
ACT frames the technical discovery of content on connected TVs as a regulatory necessity for democratic resilience rather than a simple commercial negotiation.
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