Accedo launches managed QA service to simplify complex OEM app certifications

The move signals a shift toward operational outsourcing as streaming profitability becomes the industry's primary focus. By offloading the resource-intensive task of OEM certification and regression testing to specialized external teams, video providers can reallocate engineering talent to core monetization and content strategies. This managed model helps mitigate the risks inherent in a fragmented device ecosystem, where poor app performance is a major driver of subscriber churn. Watch for whether rival technology integrators follow suit by wrapping their bespoke testing tools into similar recurring service agreements to secure long-term client retention.

The launch of this managed QA offering follows Accedo's broader strategic pivot toward consolidating SaaS and professional services to capture a larger share of the streaming value chain. In December 2025, Accedo and Magine Pro announced a binding agreement to merge their respective SaaS businesses, Accedo One and Magine Pro, into a new jointly owned global leader according to reporting from Broadcast Beat. This consolidation reflects a wider industry trend where providers seek to offer end-to-end platform solutions that reduce the integration complexity for media companies navigating high technical overheads.

Sustainability and operational efficiency are also becoming central to these managed service models. Per Advanced Television in June 2026, Accedo co-founded Ecoflow X, an independent experimentation arm focused on technical validation and energy optimization across the streaming workflow. This initiative targets the creation of a 'sustainability observability framework' to track energy-related signals. By combining QA managed services with these efficiency initiatives, Accedo is positioning itself to manage not only the software performance but also the environmental and operational costs of Tier 1 delivery.

Market demand for specialized OTT testing is currently on a significant upward trajectory. According to data from WiseGuyReports published in April 2026, the Global OTT Media Testing Service Market is projected to grow from $1.28 billion in 2025 to $3.5 billion by 2035. This 10.6% CAGR is driven by the increasing necessity for AI-driven automation and continuous testing to support diverse hardware landscapes. Accedo’s Managed Service aligns with this market movement by offering a formalized structure for the functional and usability testing that regional operators often lack the internal infrastructure to perform at scale.