Accedo and Ateme partner with AWS for 5G in-stadium XR
Accedo and Ateme have partnered to integrate Ateme's 5G Media Streaming solution with Accedo Xtend on AWS Wavelength. The collaboration aims to enable immersive XR interfaces, interactive statistics, and social experiences for in-stadium live sports venues over 5G networks.
Key Takeaways
- Integrated solution uses AWS Wavelength to embed compute and storage at the 5G network edge for ultra-low latency.
- Ateme's 5G Media Streaming provides just-in-time packaging and elastic CDN capabilities to prevent venue network congestion.
- Accedo Xtend enables branded XR interfaces compatible with mobile AR, smart glasses, and MR/VR headsets.
- Deployment features include audience-aware streaming and targeted advertising designed for high-density sports environments.
Why It Matters
This partnership addresses the critical 'connectivity bottleneck' that prevents sophisticated digital engagement in crowded sports venues. By moving video processing to the 5G edge via AWS Wavelength, the companies are bridging the gap between the feature-rich at-home viewing experience and live attendance. For the broader ecosystem, this signals a shift where venues move from being passive hosts to active digital platforms capable of unlocking incremental revenue through sponsored AR overlays and premium data modules. Watch for upcoming trials at major European football venues to see if 5G MEC can finally reliably support simultaneous XR sessions for thousands of users.
Additional Context
The push for immersive in-stadium technology has accelerated significantly since late 2023. In June 2024, per VideoWeek, Deutsche Telekom announced it would use Accedo Xtend and Ateme technology to build an XR sports app for its MagentaSport service, specifically aimed at extending live football broadcasts beyond traditional TV screens through VR headsets. This collaboration focuses on multi-camera feeds and 3D sponsored experiences, reflecting a growing industry consensus that high-density venues require specialized 5G infrastructure to meet Gen Z's demands for interactivity.
Simultaneously, the smart stadium market is projected to grow from $7.5 billion in 2024 to over $115 billion by 2034, according to a January 2025 report from Market.us. This growth is being driven by 'Solution' segments like digital content management, which accounts for over 72% of the market share. Major leagues are already leaning into this data-heavy future; for instance, the Bundesliga has expanded its 'Match Facts' project with AWS to draw on 200 million data points per match, delivering secondary-screen insights to fans in more than 200 countries, per IT Brief Asia in June 2026.
Further institutionalizing this trend, Accedo, Qualcomm, and HBS founded the XR Sports Alliance (XRSA) in 2024. According to TV Technology in October 2025, the alliance recently added its third cohort of members—including the Vegas Golden Knights and Maple Leafs Sports & Entertainment—to accelerate the commercialization of XR sports services. These industry-wide efforts highlight how 5G MEC and edge computing have become the standard technical backbone for modernizing the live sports fan experience.
Read full article at accedo.tv
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