Abhijat Marathi OTT debuts globally at Cannes 2026
Abhijat Marathi OTT, a new regional language streaming platform, launched globally at the Bharat Pavilion during the Cannes Film Festival 2026. The platform aims to bring Marathi cinema and storytelling to an international audience, focusing on entertainment, devotion, lifestyle, infotainment, and AI-led storytelling.
Key Takeaways
- Abhijat Marathi OTT launched globally at the Bharat Pavilion during Cannes Film Festival 2026.
- The platform is focused on Marathi cinema and storytelling for an international audience.
- Its content mix includes entertainment, devotion, lifestyle, infotainment, and AI-led storytelling.
Why It Matters
Abhijat Marathi OTT’s Cannes launch gives a regional-language streaming service immediate visibility on a global stage. The platform is explicitly packaging Marathi content alongside devotion, lifestyle, infotainment, and AI-led storytelling, which places it in the same broader streaming conversation as other services trying to widen audience reach through format and language. The concrete signal to watch next is the platform’s first content slate under those categories and how much of it is built around AI-led storytelling.
Read full article at msn.com
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