A24 and Google DeepMind partner to build bespoke filmmaking AI tools

The deal signals a move away from generalized AI toward bespoke, vertically integrated tools designed for professional production pipelines. By embedding DeepMind researchers within an active studio, the effort aims to solve specific technical logjams in pre-production and sound design rather than replacing final creative performances. For the broader ecosystem, this marks a rare convergence of Silicon Valley's top-tier research talent with a highly protective auteur-focused brand. This serves as a critical test for whether big tech can gain footing in high-budget production without alienating independent creators. Watch for the release of the specialized storyboard generator as the first concrete deliverable from the A24 Labs team.

The partnership arrives as Hollywood's major players increasingly seek formal equity ties with AI developers to secure a voice in tool governance. Per Puck (June 2026), Netflix recently acquired Ben Affleck’s AI startup, InterPositive, for $600 million, while Lionsgate and Runway AI announced a similar strategic alliance earlier this month. These moves highlight a growing trend where studios attempt to move 'upstream' of the technology, ensuring that AI development is focused on reducing overhead in pre-production and VFX rather than duplicating actor performances, which remains a primary concern for the industry's labor guilds.

A24’s specific approach has focused on maintaining its brand as a sanctuary for auteurs while scaling its commercial infrastructure. Per The Wall Street Journal (June 2026), the studio is currently managing its largest production slate to date, including a $175 million adaptation of the video game Elden Ring. To manage these higher-stakes projects, A24 has recruited veteran tech executives, such as former Adobe officer Scott Belsky, to lead its Labs division. Belsky has stated that traditional AI pitches often alienate artists by focusing on speed and cost alone, whereas this partnership intends to prioritize tools that preserve human artistic intent.

Despite the strategic framing, the deal has faced immediate pushback from portions of the filmmaking community. Per Wired (June 2026), A24 issued a defensive statement following social media backlash, characterizing the partnership as a way to have a 'seat at the table' rather than having tools dictated to them by outsiders. This reputational risk is significant for A24, which is currently valued at roughly $3.5 billion and relies heavily on its status as a champion of authentic, human-centric cinema.