Leah Askew says one shoppable CTV ad got her to switch modes
Leah Askew of Digitas North America discussed the effectiveness of shoppable TV ads, citing a specific example that successfully engaged her as a consumer. This discussion is part of a video series titled "A Smarter, Kinder CTV" produced with Wunderkind.
Key Takeaways
- Leah Askew of Digitas North America highlighted a shoppable TV ad that changed her viewing mode from advertiser to consumer.
- The example appears in the second video of Wunderkind’s “A Smarter, Kinder CTV” series.
- The article frames shoppable TV ads as effective when they prompt consumer attention, not just advertiser scrutiny.
Why It Matters
The immediate takeaway is simple: a shoppable CTV ad earned enough attention to make an industry advertiser engage with it as a consumer. That matters because the article’s core test for shoppable TV is whether it can move beyond novelty and actually change viewer behavior. The broader ecosystem angle is that Wunderkind is using its “A Smarter, Kinder CTV” series to focus attention on ad formats that bridge viewing and commerce. Watch for the specific shoppable ad example Leah Askew cites in the series, since that is the only concrete proof point mentioned here.
Read full article at linkedin.com
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