A-League stays on Paramount+ and Network 10 for three years
The A-League has finalized a new three-year broadcast deal to remain on Paramount+ and Network 10. This agreement follows months of negotiations and secures the football league's media presence on these platforms.
Key Takeaways
- The A-League signed a new three-year broadcast deal with Paramount+ and Network 10.
- The agreement follows months of negotiations between the league and its media partners.
- The football league will remain available on both Paramount+ and Network 10.
Why It Matters
The immediate impact is continuity: the A-League’s media footprint stays on Paramount+ and Network 10 for another three years, avoiding a platform change after months of negotiations. For the streaming and broadcast ecosystem, the deal keeps a sports rights asset anchored to a subscription service and a free-to-air network, preserving the league’s current distribution mix. The next concrete signal to watch is how the league and platforms describe the three-year term in future coverage, especially any details on the start date or match coverage mix.
Read full article at theaustralian.com.au
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