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The Advertising Standards Council of India (ASCI) has drafted new guidelines for AI-generated advertising, proposing a risk-based framework for disclosures and outright bans on certain misleading content. Simultaneously, the Ministry of Electronics and Information Technology (MeitY) released new rules tightening compliance timelines for synthetic media and deepfakes, requiring platforms to implement technical measures and mandate user declarations for AI-generated content. These regulations aim to combat the rise of deceptive AI advertising and synthetic media, with a focus on honesty, consent, and clear labeling.