Parks Associates says 33% keep pay TV for bundled access

The immediate signal is that aggregation still has value: one-third of pay-TV subscribers say the bundled, single-access experience is a reason they stay. That puts a concrete number behind the streaming market’s fragmentation problem, where consumers are managing more services and more points of access. Parks Associates’ quarterly research also gives the industry a recurring yardstick for whether fatigue is easing or worsening. The next data point to watch is the same survey’s future share for subscribers citing aggregated access as their reason for keeping pay TV.