Parks Associates says 33% keep pay TV for bundled access
Parks Associates' primary research of 8,000 US internet households indicates that 33% of pay-TV subscribers choose pay TV due to its aggregated content access. The research highlights that consumers are experiencing "fragmentation fatigue" in the streaming landscape.
Key Takeaways
- Parks Associates surveyed 8,000 U.S. internet households in quarterly primary research.
- 33% of pay-TV subscribers said they choose pay TV for content access all in one place.
- The research explicitly cites “fragmentation fatigue” in the streaming landscape.
Why It Matters
The immediate signal is that aggregation still has value: one-third of pay-TV subscribers say the bundled, single-access experience is a reason they stay. That puts a concrete number behind the streaming market’s fragmentation problem, where consumers are managing more services and more points of access. Parks Associates’ quarterly research also gives the industry a recurring yardstick for whether fatigue is easing or worsening. The next data point to watch is the same survey’s future share for subscribers citing aggregated access as their reason for keeping pay TV.
Read full article at parksassociates.com
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