The Future of Advertising Global
December 9, 2025 – December 10, 2025
https://www.adwantedevents.com/FTVAG2025
FTVAG unites senior practitioners from 30+ countries in a focused, two-day summit that blends strategic vision with practical performance. Hosted in London, the program embraces themes such as “TV as a performance and full-funnel powerhouse,” the next era of programmatic TV, immersive brand experiences (from virtual worlds to out-of-home), evolving connected TV ecosystems, and M&A trends reshaping global TV distribution. Attendees engage deeply with how TV is bridging brand impact and performance metrics—scaling across BVOD, AVOD, FAST, and smart-TV platforms—with sessions diving into sport-led marketing performance and transparency in programmatic buying. The event enables high-impact peer learning, cross-industry benchmarking, and real-world case studies on cross-media planning, full-funnel attribution, and advertiser accessibility to TV's long-tail. The TV Events Hub is powered by Broadcast Projects — supporting media tech vendors with communication, commercial strategy, and leadership development. Explore our resources, including trade show preparation, press release distribution, and the annual IBC & NAB Party & Event Lists: www.broadcastprojects.com