MIPCOM

At MIPCOM, attendees immerse in a dynamic mix of deal-making, content premieres, and strategic programming. The market features immersive zones like the Innovation Lab and Creative Hub, which spotlight breakthroughs in streaming, virtual production, AI, and the creator economy. It also offers curated matchmaking and a world-class conference agenda with keynotes—like Mattel’s exploration of franchise storytelling—and programs such as the BrandStorytelling Summit. The environment is designed to promote visibility, connections, and impactful networking among global media professionals. MIPCOM functions as the industry’s pinnacle content stage—featuring red-carpet premieres, breakthrough sessions like YouTube’s branded presence for its 20th anniversary, and awards recognizing leadership and creative excellence (e.g., Variety Vanguard). It’s where creators, global distributors, and emerging platforms convene to shape and negotiate the future of global storytelling, from unscripted programming to IP-driven brand narratives. The TV Events Hub is powered by Broadcast Projects — supporting media tech vendors with communication, commercial strategy, and leadership development. Explore our resources, including trade show preparation, press release distribution, and the annual IBC & NAB Party & Event Lists: www.broadcastprojects.com