Platform strategy now spans four business models at once: OTT, SVOD, AVOD, and FAST. This category covers recommendation engines, content discovery, CTV app experience, player SDKs, and the subscriber engagement data that tells you whether a feature actually worked.
VPlayed published a guide detailing the technical infrastructure and monetization models required to build a Video-On-Demand (VOD) website, including multi-DRM security, global CDN delivery, and hybrid monetization. The guide outlines a 10-step process for developing, launching, and growing a VOD platform, citing projected global VOD revenues of $786.10 billion by 2032. It also estimates the cost of building a custom VOD website between $25,000 and $100,000+.
Multiple streaming platforms and media companies, including NBCUniversal, YouTube, Warner Bros. Discovery, Disney, and Netflix, are focusing on advanced ad technologies and creator-driven content during their upfront presentations for 2026. This includes leveraging AI agents for ad businesses and emphasizing live events and Super Bowl placements to attract advertisers.
