Zapr Media Labs uses proprietary audio content recognition (ACR) technology to measure and profile offline media consumption across TV, radio, and music for over 200 million users in India. This unique dataset bridges the gap between offline and online worlds, enabling advertisers to target audiences across screens with deterministic profiling. The company has built credibility through partnerships with PubMatic and backing from major investors including Star India, Flipkart, and Saavn, positioning it as a specialized ad enabler in the media analytics space.
