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Verance

Content Protection & DRMArtificial Intelligence & AnalyticsFormats, Codecs & Protocols

Website

verance.com

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Category

Monetization & Ad Tech

Type

Vendor

Blog / NewsLinkedIn
Updated Jul 6, 2026 ·

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Verance

Verance homepage screenshot

Overview

Verance provides award-winning audio and video watermarking solutions that enable audience measurement, interactivity, and content protection across television, movies, and music. Its Aspect watermarking technology was selected as a foundational component of the ATSC 3.0 (NextGen TV) standard and is deployed by major broadcasters including FOX, Sinclair, and PBS. The company also offers authentication solutions to combat AI-generated disinformation and has been adopted by over 100 leading entertainment and technology companies, with its technology embedded in over 350 million consumer products worldwide.

Products & Services

Aspect

Watermarking platform for broadcast television that enables interactivity, personalization, audience measurement, and addressable advertising across distribution paths.

Cinavia

Content protection watermark used to reduce piracy for motion pictures and home entertainment releases.

Verance Authentication (VA)

AI/provenance watermarking designed to help authenticate media and combat AI-generated disinformation.

Interactivity

Product area focused on viewer engagement features such as fantasy, betting, and interactive experiences across screens.

ATSC Request

Request page for ATSC/VP1 materials and related example code or access.

Leadership

  • Nil Shah

    Chief Executive Officer

  • Mario Petrocco

    Chief Financial Officer

  • James Baggerly

    VP, Product Management

  • Donald Wenskay

    VP, Assistant General Counsel, Patents

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