TV Tech is a leading trade publication for broadcast television professionals, covering cutting-edge technology transitions such as IP-based production, cloud workflows, and the rollout of NextGen TV (ATSC 3.0). It provides in-depth analysis of FCC regulatory changes and industry trends, serving as a trusted resource for engineers and executives. Unlike general tech media, TV Tech focuses exclusively on the broadcast and production ecosystem, offering targeted news, product reviews, and case studies.
Adam Goldstein
VP, Sales B2B Tech Group
Broadcasters are increasingly transitioning from static technical documentation to dynamic, AI-driven systems using large language models. This shift enables engineering teams to automate compliance reporting and streamline troubleshooting by treating technical manuals and logs as searchable, strategic assets.
DigiCAP executive Edward Czarnecki is applying game theory to analyze the ATSC 3.0 transition, identifying coordination failures between broadcasters and manufacturers. The analysis suggests that regulatory mandates or targeted incentives are necessary to overcome the 'chicken-and-egg' problem regarding receiver penetration and service viability.
The 2026 IBC Show in Amsterdam highlighted a shift toward practical, workflow-integrated AI applications, the maturation of hybrid cloud production, and a focus on energy-efficient hardware. These themes reflect industry efforts to reduce production costs and improve personalized content delivery through advanced metadata and data-driven insights.
The FCC has voted 3-2 to approve a Report and Order granting broadcasters increased flexibility to utilize their licensed spectrum for 5G-based datacasting services. This regulatory change is intended to support the transition to the ATSC 3.0 standard and enable broadcasters to compete more effectively in mobile data and video delivery markets.
The transition to IP-based production using SMPTE ST 2110 is creating significant operational challenges, specifically regarding network infrastructure management and a widening skills gap. Industry professionals are urged to treat network architecture as a core production asset by investing in enterprise-grade hardware and specialized training.
The streaming industry is facing significant user friction due to fragmented interfaces and inconsistent navigation across various platforms. Aggregators like Apple TV and Google TV are increasingly adopting unified discovery layers to simplify content access and improve the user experience.
Media organizations are increasingly adopting cloud monitoring strategies to manage the operational complexity of elastic, multi-region infrastructures. The strategy emphasizes visibility, FinOps-driven cost management, performance benchmarking, and automated security monitoring to ensure system stability.
FreeCast has announced the integration of ATSC 3.0 (NextGen TV) support into its SelectTV streaming platform, creating a hybrid delivery model. This move has prompted industry debate regarding the FCC's current regulatory framework for the broadcast transition and potential impacts on signal control and free-to-air accessibility.
The professional video industry is shifting toward hybrid production as a permanent strategic architecture rather than a temporary transition to cloud. This approach integrates on-premises hardware for low-latency tasks like live switching with cloud resources for remote collaboration to optimize cost, security, and operational efficiency.
Fox Advertising has expanded its partnership with iSpot.tv to integrate cross-platform measurement currency into its automated OneFOX ad platform. The move enables advertisers to use unified data to plan and measure campaigns across linear, CTV, and digital video inventory.
