Streaming Media is a diversified news media company dedicated to serving the streaming media industry and community. Its business encompasses StreamingMedia.com, exhibitions and conferences like Streaming Media Connect, and research and publications. The company provides industry professionals with global news, resources, and services through editorial content, feature articles, and case studies. Streaming Media differentiates itself by offering a comprehensive platform for education and networking within the digital media technology space.
Amagi has rebranded its annual LA FAST conference to LA PLAY, signaling a strategic shift toward broader data-driven business models and audience engagement beyond traditional FAST channels. The event featured industry insights from LightShed Partners on the necessity of improved algorithms and content aggregation to drive viewer time spent across streaming platforms.
Chief Media argues that the current CTV advertising landscape is hindered by direct-sales models and high costs, which exclude smaller performance-based brands. The firm advocates for the adoption of third-party self-serve platforms to aggregate inventory and lower barriers to entry for smaller advertisers.
Hydrolix details its role in providing full-fidelity observability for a major UK broadcaster during the 2026 World Cup, managing 400 billion requests across multiple CDNs. The deployment underscores the industry shift toward unsampled telemetry to support real-time operational decision-making and AI-driven workflows during high-concurrency live events.
Xperi VP Briana Larsen discusses the 'content-first' design philosophy of the TiVo OS, which prioritizes unified content discovery across FAST, SVOD, and TVOD services over individual app navigation. The platform aims to maintain a consistent user experience across automotive, connected TV, and pay-TV environments while adapting to the specific constraints of each device.
The article discusses takeaways from IBC 2026, highlighting that as AI and cloud-based production tools lower technical barriers, editorial judgment is becoming the primary competitive differentiator for sports streaming. It argues that industry professionals must prioritize selective application of technology over indiscriminate automation to maintain viewer engagement.
Channel Factory has expanded its IQ Series platform to provide video-level content classification and brand suitability standards for premium Connected TV (CTV) inventory. The technology aims to shift CTV advertising strategies from audience-based targeting to contextual signals, reducing reliance on individual-level identifiers.
Bally Sports is utilizing interactive features and free-to-play games within its streaming platform to drive user registration and data collection. This strategy aims to lower customer acquisition costs for the company's broader sports betting and casino ecosystem by converting streaming viewers into high-value gaming customers.
Meta software engineer Tural Havgverdiyev details the company's methodology for optimizing live transcode ladders using AVC and HEVC codecs. The article emphasizes the importance of content-aware encoding, end-to-end latency budgeting, and aligning packaging strategies with playback fleet requirements to balance quality and operational costs.
A feasibility study presented at IBC2026 by the European Broadcasting Union confirms that a shared, sovereign cloud ecosystem for European public service media is technically viable. The initiative aims to reduce reliance on US hyperscalers through a hybrid, cloud-native architecture and collective procurement strategies.
Eluvio completed a commercial pilot streaming 104 FIFA World Cup matches for a tier-one U.S. broadcaster using its zero-copy Content Fabric architecture. The deployment achieved ultra-low latency by utilizing just-in-time processing to unify B2B and D2C workflows without traditional CDN dependencies.
