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Vizio has expanded its WatchFree+ FAST service by adding 40 creator-led channels and exclusive holiday programming. The platform reported a 58% year-over-year increase in viewing hours for the second quarter of fiscal year 2027, highlighting its growth as a key component of the Walmart-owned smart TV ecosystem.
Paramount has appointed Mattel CEO Ynon Kreiz as co-CEO alongside David Ellison to lead the integration of the combined Paramount and Warner Bros. Discovery entity. The $110 billion merger is expected to close by October 6, with the new leadership team focusing on global streaming operations and technology strategy.
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Startup Vuer is developing a measurement platform that uses Bluetooth and mobile motion sensors to detect co-viewing audiences in real-time. The technology aims to help content owners and sports rights holders monetize undercounted streaming viewership by providing verified audience data through a one-time consumer opt-in.
KERV.ai has expanded its partnership with LG Ad Solutions to bring AI-powered interactive and shoppable advertising to international markets including Canada, Europe, Australia, and New Zealand. The company utilizes frame-by-frame scene detection and granular metadata to enable pod-level ad targeting that aligns commercial creatives with specific on-screen content.
Ampere Analysis forecasts that ad-supported tiers will reach 54% of North American streaming revenue by the end of 2026, totaling $45 billion. As subscriber growth slows, streaming platforms are increasingly pivoting toward programmatic advertising and unscripted content to drive engagement and revenue growth.
Fubo reported Q3 2026 revenue of $1.48 billion and 5.75 million subscribers following its acquisition by Disney. CEO Alisa Bowen noted that early integration with Disney's ad server and ESPN's 'Where to Watch' feature have driven improvements in ad monetization and subscriber acquisition.
Disney Advertising and BrightLine collaborated with State Farm to launch a custom 'Beat the Clock' interactive advergame within FX's The Bear on Hulu. The campaign achieved engagement rates four times higher than the vendor's standard benchmark, highlighting a growing trend in mid-funnel, interactive CTV ad formats that leverage tentpole IP.
NBCUniversal and YouTube have formed a multi-year partnership involving the bundling of Peacock Premium with YouTube Premium in the U.S., starting in early 2027. The agreement also includes expanded distribution on Comcast platforms and a strategic collaboration on ad tech via FreeWheel and production for live sporting events.
One Touch Intelligence reports that the U.S. FAST sector is maturing, with channel counts growing by 6% year-over-year to 2,027 while ad load frequency has stabilized at approximately five breaks per hour. Data shows a shift toward increased content differentiation, with nearly 42% of channels exclusive to a single platform and improved ad uniqueness metrics across leading providers.
RoseBerry Media has launched Epis, a mobile app delivering vertical microseries adapted from long-form TV content. The company utilizes a proprietary 12-step, AI-assisted workflow to repurpose library assets for short-form, mobile-first viewing.
