SpringServe is an ad serving platform designed specifically for connected TV (CTV) publishers, offering a demand-agnostic solution that integrates tightly with programmatic SSPs for holistic yield management. Its innovations include white box optimization, a high-performance user interface, and advanced podding logic for customized ad experiences. Acquired by Magnite in 2021, the platform has been enhanced with centralized deal management and dynamic inventory routing, serving major media owners such as VIZIO, Univision, and Pluto TV. The next-generation SpringServe combines its streaming ad server with Magnite's SSP to reduce complexity and improve monetization for CTV publishers.
A modular video platform combining ad serving, mediation, and yield management for CTV and OTT publishers.
Advanced decisioning for CTV and OTT designed to improve ad selection and monetization.
The core ad serving product used to provide control, transparency, and analytics across streaming video inventory.
Platform documentation and best practices for users of the SpringServe ad serving system.
Training videos and tutorials for learning the platform.
