SET EXPO is the largest media and entertainment technology and business event in Latin America, organized by the non-profit technical-scientific association SET. The event uniquely integrates a trade fair and congress to cover the entire production chain, from creation to delivery, focusing on innovations such as TV 3.0, AI, streaming, and the future of audiovisual content. It serves as a central hub for networking, business, and professional development, attracting over 21,000 visitors in its 2024 edition. The expo is distinguished by its comprehensive scope, bringing together professionals, executives, and companies from broadcasting, new media, and the entire audiovisual ecosystem.
SET President Paulo Henrique Castro presented updates on Brazil's TV 3.0 (DTV+) roadmap and IP-based broadcast migration at the Blackmagic Week São Paulo event. The sessions focused on the adoption of SMPTE ST 2110, NDI protocols, and the technical requirements for low-latency remote production.
The SET EXPO 2026 conference in São Paulo will focus on the technical and operational convergence of broadcast and broadband, specifically highlighting TV 3.0, 5G Broadcast, and cloud-based infrastructure. The event gathers global industry leaders and government regulators to discuss the evolution of audiovisual technology and network architectures.
Conheça os temas, trilhas de conteúdo e os destaques preparados para o SET Expo 2026.
Brazil's telecommunications regulator, Anatel, has issued Resolution 789 to allocate the 250 MHz to 322 MHz frequency band for the national rollout of the TV 3.0 standard. The regulation establishes regional priority channels and transition frameworks for existing private network licensees to ensure spectral coexistence for future broadcast services.
Blackmagic Design, Grupo Pinnacle, and the Brazilian Society of Television Engineering (SET) are hosting a multi-day event in São Paulo to educate the industry on transitioning to IP-based infrastructures. The sessions focus on implementing SMPTE ST 2110, NDI, and integrating the DTV+ system for enhanced broadcast capabilities.
Brazilian manufacturer Vivensis has introduced the first locally developed TV 3.0 (DTV+) receivers for validation testing within the Brazilian market. These hardware units support the hybrid broadcast and broadband architecture of the new standard, including 4K resolution and immersive audio capabilities.
The SET EXPO 2026 Congress in São Paulo will feature technical sessions focusing on the transition to TV 3.0, 5G Broadcast standards, and AI-driven media workflows. The event highlights the growing industry integration between traditional broadcasting and broadband infrastructure to optimize streaming profitability and operational efficiency.
Brazilian broadcaster Globo is conducting early-stage field tests of its TV 3.0 (DTV+) implementation in São Paulo and Rio de Janeiro, focusing on 4K broadcast-broadband hybrid interactivity. Technical teams have reported challenges with synchronization latency between broadcast and IP-delivered signal components during live sports events.
The IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (BMSB 2026) brought together international experts in João Pessoa, Brazil, to discuss the evolution of digital television and the development of the TV 3.0 standard. Key topics included the integration of 5G networking, immersive media applications, and next-generation broadcasting architectures.
The Brazilian Ministry of Communications is developing a public policy for the distribution and subsidy of digital converters to support the upcoming transition to the TV 3.0 standard. Minister Frederico de Siqueira Filho noted that technical parameters are still being defined in collaboration with the local broadcast industry to ensure affordable and functional next-generation hardware.
A SET published a SET Expo news item on June 24, 2026 about record audiences in open TV and streaming during the World Cup, highlighting multiplatform transmission and media convergence.
