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Salsa Sound

Live StreamingArtificial Intelligence & Analytics

Website

salsasound.com

Contact

—

Category

Production Hardware

Type

Vendor

LinkedIn
Updated Jul 6, 2026 ·

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Salsa Sound

Salsa Sound homepage screenshot

Overview

Salsa Sound provides AI-driven audio mixing solutions specifically for live sports broadcasting. Its patented AI tools for audio source detection enable automatic, responsive audio mixing that enhances viewer immersion. The company's products, such as MIXaiR and vCrowd, leverage real-time sports data to produce outstanding audio experiences. This technology is used by broadcasters and sports clubs for major events worldwide.

Products & Services

vCROWD™

Virtual crowd solution for games behind closed doors, designed to create and control a crowd atmosphere in real time.

MIXaiR™

AI-driven automatic audio mixing for live sports, producing immersive and compliant audio mixes across multiple formats.

Object-Based Audio

Adaptive and personalized audio technology built around separating audio components and metadata for immersive and interactive experiences.

Real Time Sports Data

Audio-analysis and deep-learning technology that determines what is happening on the field of play and where it is taking place using microphone inputs.

Fan Experience

Cross-platform fan audio experience that brings stadium-like sound to remote viewers across OTT and digital platforms.

Leadership

  • Rob Oldfield

    Co-Founder

  • Max Walley

    Chief Technology Officer

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