Salsa Sound provides AI-driven audio mixing solutions specifically for live sports broadcasting. Its patented AI tools for audio source detection enable automatic, responsive audio mixing that enhances viewer immersion. The company's products, such as MIXaiR and vCrowd, leverage real-time sports data to produce outstanding audio experiences. This technology is used by broadcasters and sports clubs for major events worldwide.
Virtual crowd solution for games behind closed doors
AI audio mixes for immersive, immediate broadcast through multiple channels
AI driven on-pitch sound detection and presentation
On pitch sounds captured and tagged in real time
Bespoke cross-platform fan sound experience
Salsa Sound highlights a case study detailing how their AI-driven audio technology, vCROWD, is utilized by the Big Ten Network for their football and basketball content. The technology aims to enhance the audio experience for sports broadcasts.
Salsa Sound published a case study detailing its AI-driven audio technology's use in the first-ever broadcast of a virtual crowd in the US. The article describes how Salsa Sound's technology provided dynamic crowd noise for a broadcast. No specific event, network, or date for the broadcast is mentioned within the provided text.
Salsa Sound is targeting the US market for its MIXaiR™ enhanced automatic audio mixing product. This expansion aims to bring their AI-powered audio solution to a new geographic region. The product focuses on automatic audio mixing for streaming applications.
