Roku Advertising is the ad sales arm of the #1 TV streaming platform in the U.S., Canada, and Mexico, offering advertisers massive scale and deep engagement. It provides innovative solutions like Roku Curate, which combines Roku's first-party data with purchase data to enable direct audience curation and better campaign effectiveness without upfront commitments. The platform also offers a comprehensive measurement toolkit including reach, brand resonance, and sales attribution, all built on verified identity. Roku's partnerships with leading marketing and advertising platforms provide unrivaled insights across the customer journey.
Domenic DiMeglio
EVP and CMO
Roku is expanding its advertising partnerships by integrating its first-party identity signals with Amazon DSP, Google Display & Video 360, and The Trade Desk. These integrations allow advertisers to manage cross-platform frequency and improve measurement accuracy across the Roku OS without relying on IP addresses.
Roku Advertising provides a strategy focusing on integrating major TV moments with everyday viewing habits to enhance audience reach and engagement for brands. This approach aims to maximize advertising effectiveness on the Roku platform.
Roku announced a reimagined home screen for its devices, designed to improve the user experience for streamers by providing easier content discovery. This update also aims to benefit advertisers through enhanced engagement opportunities on the platform. The refresh focuses on integrating content more seamlessly across various streaming services.
Michelin partnered with Roku for a Home Screen sponsorship campaign to increase brand awareness and consideration via CTV advertising. The campaign resulted in a 17% brand lift and a 15% increase in consideration among target audiences. This initiative demonstrates the effectiveness of Roku's advertising platform for brands seeking to reach streamers.
