Parks Associates is an internationally recognized market research and consulting firm specializing in emerging consumer technology products and services, particularly IoT, smart home, and connected entertainment. The company differentiates itself through a combination of primary consumer research, industry analysis, and executive conferences such as CONNECTIONS, Smart Energy Summit, Connected Health Summit, and Future of Video. Their services include market reports, custom research, workshops, and annual subscriptions, serving Fortune 500 to startups. As a woman-founded and certified business, Parks Associates provides data-driven insights that help clients navigate rapidly evolving markets.
Parks Associates announced the agenda and speakers for its fourth annual Smart Spaces conference, focused on apartments, hospitality, and community living. The event is scheduled for September 15-16, 2026, in Plano, Texas.
TVOT Montreal 2026 emphasized a shift in streaming from subscription growth to engagement, localized curation, and data-first advertising, highlighting flexible models and community at scale for CTV's future. Discussions included smart TV platforms merging with interactive experiences, the rise of retail media in advertising, AI for personalization, and in-vehicle content consumption. The conference underscored the need for broadcasters and platforms to integrate traditional content creation with next-generation technology for survival.
Research service covering streaming video market trends and competitive dynamics.
Parks Associates announced the upcoming Q1 2026 'Video Services Dashboard' report, which will provide a visual representation of critical indicators for video service providers. The report is based on survey data from 8,000 U.S. internet households and tracks foundational market metrics such as service adoption, household spending, churn, and key industry players. It will cover video services market overview, pay-TV trends, streaming business models and leaders, and service churn and NPS.
This article discusses a report from Parks Associates indicating that consumer satisfaction with AI, measured by NPS, is on par with utilities, suggesting that AI is failing to meet consumer expectations for innovation and value. It asserts that AI developers are focused more on the technology itself rather than tangible consumer benefits or monetization. The report highlights that many consumers use AI for basic tasks like search and content generation, often unaware of its presence, and are hesitant to pay for AI services.
A report from Parks Associates indicates that the quality of in-home Wi-Fi significantly influences consumers' platform choices for broadband delivery. This factor is also critical in reducing churn among streaming service subscribers. Good Wi-Fi is presented as a deciding element for platform stickiness.
The article from Parks Associates discusses how streaming technologies have the potential to deliver better advertising experiences and lead to enhanced viewer engagement. It suggests that the evolution of streaming could improve the effectiveness and targeting of ads. The article's content is derived from a blog post on the Parks Associates website.
Roku's $3 Howdy streaming service is increasing its content catalog and plans to expand its availability to additional platforms and countries. This indicates growth plans for the low-cost streaming offering.
Verizon's Netflix and Max perk, which bundles Netflix Standard with Ads and HBO Max Basic with Ads, is experiencing a price hike. This change affects the perceived savings for subscribers opting for the bundle.
Walmart hosted its NewFront presentation on March 23, where it reiterated its goal of transforming into a technology-driven, omnichannel retail platform. This vision involves integrating content with commerce to reposition Walmart beyond a traditional store-based retailer.
The article from Parks Associates discusses how sports fans are encountering increasing fees and fragmented access to watch their preferred teams across various platforms. This situation has led to calls for government intervention to address the challenges in sports broadcasting and streaming. The potential regulatory actions aim to ensure better accessibility and affordability for consumers.
