Parks Associates is an internationally recognized market research and consulting firm specializing in emerging consumer technology products and services, particularly IoT, smart home, and connected entertainment. The company differentiates itself through a combination of primary consumer research, industry analysis, and executive conferences such as CONNECTIONS, Smart Energy Summit, Connected Health Summit, and Future of Video. Their services include market reports, custom research, workshops, and annual subscriptions, serving Fortune 500 to startups. As a woman-founded and certified business, Parks Associates provides data-driven insights that help clients navigate rapidly evolving markets.
Subscription-based access to Parks Associates research, reports, and analysis.
Marketing and visibility offerings that support thought leadership and industry presence.
Research service covering streaming video market trends and competitive dynamics.
Research service tracking smart home, security, and connected consumer technology markets.
Research service focused on broadband market trends and consumer adoption.
Parks Associates announced the agenda and speakers for its fourth annual Smart Spaces conference, focused on apartments, hospitality, and community living. The event is scheduled for September 15-16, 2026, in Plano, Texas.
TVOT Montreal 2026 emphasized a shift in streaming from subscription growth to engagement, localized curation, and data-first advertising, highlighting flexible models and community at scale for CTV's future. Discussions included smart TV platforms merging with interactive experiences, the rise of retail media in advertising, AI for personalization, and in-vehicle content consumption. The conference underscored the need for broadcasters and platforms to integrate traditional content creation with next-generation technology for survival.
Parks Associates announced the upcoming Q1 2026 'Video Services Dashboard' report, which will provide a visual representation of critical indicators for video service providers. The report is based on survey data from 8,000 U.S. internet households and tracks foundational market metrics such as service adoption, household spending, churn, and key industry players. It will cover video services market overview, pay-TV trends, streaming business models and leaders, and service churn and NPS.
This article discusses a report from Parks Associates indicating that consumer satisfaction with AI, measured by NPS, is on par with utilities, suggesting that AI is failing to meet consumer expectations for innovation and value. It asserts that AI developers are focused more on the technology itself rather than tangible consumer benefits or monetization. The report highlights that many consumers use AI for basic tasks like search and content generation, often unaware of its presence, and are hesitant to pay for AI services.
According to Parks Associates, social video platforms are influencing consumer expectations by reshaping content discovery, participation, and commerce. This trend indicates a shift in how audiences interact with video content and traditional television.
This article provides an overview of key takeaways from the 2026 NAB Show, focusing on artificial intelligence and streaming technologies. It discusses the transformation of the media industry driven by these advancements. The text explicitly states it covers general takeaways from the event.
New research from Parks Associates, in partnership with Philo, indicates that interactive advertising is gaining traction among streaming TV subscribers. The report, titled "Unified Streaming: Unlocking Next-Gen Advertising," highlights a trend in streaming subscribers' engagement with interactive ad formats.
Parks Associates is hosting a webinar in partnership with Adeia titled "Beyond Speed: The New Era of Context-Driven Connectivity." The event will gather broadband and networking leaders to discuss ISP differentiation, user context, AI innovation, and enhanced Quality of Experience (QoE). The focus is on the next generation of broadband services.
Parks Associates is investigating new differentiators and points of interest for US Connected TV (CTV) buyers. The study focuses on the expansion of CTV platforms into areas like gaming, fitness, and smart home integration.
A report from Parks Associates indicates that the quality of in-home Wi-Fi significantly influences consumers' platform choices for broadband delivery. This factor is also critical in reducing churn among streaming service subscribers. Good Wi-Fi is presented as a deciding element for platform stickiness.
