Papercup provides AI-powered dubbing and video translation that replicates a speaker's tone and emotion using a patented text-to-speech system refined by human experts. The platform scales localization for media companies, translating content at volumes unattainable by manual methods. Papercup's technology has been validated through high-profile customers such as Sky News, Discovery, and Business Insider, and its intellectual property was acquired by RWS in 2025 to power next-generation enterprise dubbing.