Omdia is a technology research and advisory firm that provides data, analysis, and consulting across a wide range of tech markets. They differentiate through extensive primary research, conducting over 80,000 respondent surveys annually and maintaining a dataset of more than 200 million datapoints. With over 300 analysts and consultants and coverage of 3,000 topics and 12,000 companies, they offer global expertise and breadth. Their insights help clients identify opportunities and drive industry progress.
Omdia reports that TV operating system platforms in North America now generate more revenue than physical hardware sales, driven by recurring software-based monetization models like home-screen advertising and FAST channels. The analysis highlights how platform providers use incentive payments and revenue-sharing models to secure market share and long-term ecosystem value from hardware manufacturers.
Omdia analysis indicates that Apple is shifting its emerging market strategy from volume-based user acquisition to a focus on premiumization and monetization. The report projects that increasing the Pro-series device mix in markets like India could significantly boost revenue by 2027 through higher-value hardware and ecosystem service adoption.
Mengya Du
VP of Product, Technology & Strategy
Iva Gotovac
VP Marketing
Gemma Bunting
Senior Director of Sales Enablement and Customer Success
Marcy Carter (Ryan)
VP Sales, Channels
Minoru Oishi
Omdia - Director, Head of Sales Japan
Bill McQuain
VP, Portfolio Accounts
Clint Wheelock
SVP, GTM Insights & Advisory
Joe Wolstenholme
VP of New Business Development
Ronan De Renesse
VP, Telecoms Research
Trish Henry
VP, Core Accounts (part of Informa TechTarget)
Carsten Boeckmann
SVP Asia Pacific
Fiona Kyle
VP Research - Integrated Tech
Nicole Peng
Research VP, Consumer
Omdia research indicates that US consumers now navigate an average of nine streaming services monthly, with sports fans managing over eleven. The industry is increasingly turning to AI-driven personalization and short-form content strategies to mitigate platform fragmentation and combat user decision paralysis.
Omdia reports that TCL is differentiating its premium TV lineup by deploying proprietary SQD Mini LED technology, which offers high color performance at a lower manufacturing cost than RGB Mini LED alternatives. While competitors Samsung and Hisense focus on low-cost mainstream solutions, TCL's strategy targets a projected market of over 27 million units by 2030.
Omdia analysts argue that transitioning network infrastructure to IPv6 is a strategic necessity for supporting modern AI-agentic systems and edge computing. The report concludes that current dependencies on IPv4 and carrier-grade NAT introduce technical limitations, such as latency and reduced observability, that hinder the performance of next-generation distributed streaming and AI workloads.
Analyst firm Omdia has released a benchmark study reporting that ad-supported CTV services have an average monetization potential of $0.21 per viewing hour at full capacity. The report evaluates current industry performance, noting that services are only operating at 65% of commercial ad capacity and highlights regional monetization gaps between the US and international markets.
Omdia reports that global LED video display shipments increased by 0.6% in 1Q26, though revenue declined 2.3% year-over-year, marking the first contraction since 2022. Growth is driven by specific pixel pitches and applications like sporting events and digital signage, with Asia & Oceania showing the strongest growth. Key advancements include ultra-fine pixel pitch development and improved image quality through chip-on-board (COB) technology.
Omdia has released a comprehensive playbook on building multi-regional sourcing resilience. The playbook analyzes geopolitical, regulatory, and infrastructure risks across seven critical sectors, including semiconductors. It aims to help businesses evaluate risks, identify opportunities, and implement multi-regional sourcing strategies.
Global online video subscriptions reached 2.24 billion in 2025, driven by the growth of ad-supported tiers. Omdia data indicates that online video revenue has surpassed traditional pay-TV revenue, though a slowdown in subscription growth is projected for 2026.
Analyst firm Omdia is examining how Walmart and Amazon's significant TV promotions in 2Q26, offering 30-50% savings, are affecting the global display supply chain. This analysis is being conducted amidst rising memory chip costs and higher component bills of materials.
