Octopus Newsroom provides a story-centric news production system that unifies planning, writing, and publishing for broadcasters globally. Its Octopus 12 NRCS is highly flexible, adapting to both traditional linear and digital-first workflows while integrating with nearly a hundred broadcast systems including automation, MAM, and AI engines. The company also offers iReporter, a user-generated content platform, and serves over 400 customers worldwide including leading news agencies like PTI.
Octopus Newsroom and HighField AI have announced an integration between Octopus 13 and HighField | Cast to automate broadcast-ready graphics creation. The workflow allows journalists to generate graphics from story content using approved templates and MOS commands within existing newsroom infrastructure.
The SMART STORIES IBC Accelerator project is developing the Story Object Model (SOM), an open standard designed to facilitate the exchange of editorial context between newsroom, production, and AI tools. Supported by major broadcasters and technology vendors, the initiative aims to standardize metadata transfer to improve workflow efficiency and provenance tracking.
Octopus Newsroom has integrated the Model Context Protocol (MCP) into its Octopus 13 newsroom computer system to enable AI agents to interact with editorial workflows. The integration allows AI to access scripts, rundowns, and archives to automate tasks like social media drafting and content retrieval.
Octopus Newsroom has migrated RTL Deutschland and ntv to its story-centric newsroom computer system, replacing legacy NC Power infrastructure. The new platform integrates Contextual AI and no-code tools to automate multi-platform publishing while supporting traditional linear rundown workflows.
Octopus Newsroom has released two new tools, No-Code Workflow Designer and Show Flow Designer, designed to integrate editorial storytelling processes with live studio automation. The software allows broadcasters to manage newsroom tasks and production templates via a visual, no-code interface rather than custom programming.
RTL Deutschland has implemented Octopus Newsroom for its nationwide news production, starting with its national news channel ntv. This move replaces a legacy system and integrates complex regional workflows, including a redesigned Mosart automation integration. The project aims to unify production environments across RTL's national and regional operations with a scalable and future-ready platform.
