nxtedition provides a frictionless storytelling experience for journalists and creatives through its single-window scripting and production platform, which streamlines the entire production process within one system. Unlike traditional broadcast systems that require multiple integrations, nxtedition resolves workflow bottlenecks and emphasizes storytelling over complex technology. The platform boasts a 94% productivity gain, 75% reduction in total cost of ownership, and 98% increase in user satisfaction, as reported by clients. It is used by notable broadcasters including K-Express and BBC.
The article discusses the rise of ad-blocking and its threat to publisher monetization, suggesting server-side video advertising and embedded product content as countermeasures. It highlights that server-side ad insertion resists browser-based ad blockers, positioning video as a key opportunity.
Nxtedition argues for on-premise private cloud infrastructure over public cloud for playout, emphasizing lower latency, bandwidth efficiency, and cost control for live production, while using public cloud only for CDN distribution or supplemental transcoding.
Ola Malmgren
Co-Founder
Sylvain Bottari
CTO & CDO
Nxtedition has launched nxt|cloud, a containerized, cloud-based version of its broadcast production and playout platform. The solution utilizes a custom Linux-based version of CasparCG to enable hybrid cloud, disaster recovery, and scalable playout functionality for broadcasters.
Nxtedition has announced a new feature called Virtual Assets that integrates third-party API data and metadata directly into its user interface. This feature aims to eliminate the need for custom infrastructure glue code by allowing users to search and preview assets from external services like newswires and social media within the platform.
nxtedition has integrated OpenAI's Whisper speech-to-text AI into its production platform to enable real-time automated transcription and translation of media assets. The feature will be included in the company's upcoming software release and targets improved metadata management and search efficiency for newsroom workflows.
The DPP Leaders' Briefing 2023 highlighted industry experts' perspectives on the role of artificial intelligence in media workflows, particularly regarding cloud repatriation and the development of personalized FAST channels. Speakers observed that AI is becoming a critical tool for automating infrastructure management and enhancing audience interactivity for streaming services.
Reuters and the Digital Production Partnership (DPP) have introduced the Live Production Exchange (LPX) metadata standard to automate live video workflows between production systems. The standard, debuting at IBC 2024, is being implemented by nxtedition and Reuters Imagen to improve machine-to-machine integration for news and sports content.
nxtedition and TASCAM have integrated their respective broadcast production platforms and digital mixers using the Ember+ protocol. The integration allows for direct control of audio channels from the nxtedition interface, removing the need for third-party middleware in newsroom environments.
WIN Network is replacing its legacy, multi-vendor broadcasting infrastructure with the nxtedition software platform at its Australian headquarters. The transition will consolidate production workflows for 14 regional news bulletins into a single, collaborative software environment.
nxtedition is introducing new features to its live production platform ahead of IBC2025, including support for UHD/HDR, Rive-based HTML graphics, and native file transfer to Adobe Premiere Pro and DaVinci Resolve. The update also includes local, model-agnostic AI agent tools for automated editorial tasks like script adaptation and content fact-checking.
