NPAW provides a suite of video intelligence and analytics applications that help streaming services optimize quality of experience and business performance. Its platform offers real-time and predictive insights into audience behavior, platform performance, and advertising efficiency, enabling data-driven decisions on content and product strategy. The company differentiates itself with a holistic approach that correlates data across the entire OTT delivery chain, including AI-powered multi-CDN switching for cost-effective delivery. Processing over 100 billion plays annually for more than 200 video services worldwide, NPAW holds ISO 27001, ISO 27701, and ISO 20252:2019 certifications for security and quality management, instilling buyer confidence in its enterprise readiness.
End-to-end monitoring and correlating of data across the entire OTT delivery chain.
Analytics for app performance and user experience.
Real-time measurement of user’s perceived quality of experience in and out of the video player.
Analytics for video advertising quality and performance.
End-to-end monitoring of service quality across the delivery chain.
AI assistant for automating troubleshooting and QA.
Monitoring probes to replicate end-user devices for quality measurement.
Deep audience segmentation and real-time analytics to boost ROI.
Analyze content performance and align catalog to audience demands.
Optimize content placement and discovery to increase engagement.
Drive long-term growth and retention with AI-driven insights.
Maximize ad revenue through analytics.
Identify real user journeys, navigation patterns, and drop-offs to improve engagement.
Leverage A/B testing to validate changes in a controlled environment.
Deliver AI-powered content recommendations to increase engagement and retention.
Detect unfair account sharing.
Enable smart multi-CDN switching and monitoring based on real-time QoE data.
Optimize multicast video with fast packet recovery and instant channel switching.
Automatically select the right CDN to meet business and audience requirements.
