MSU Graphics & Media Lab is a research laboratory at Lomonosov Moscow State University specializing in computer graphics, computer vision, and video processing. It is known for developing the MSU Video Quality Measurement Tool, which includes proprietary metrics such as the MSU Blurring Metric and MSU Blocking Metric for objective video quality assessment. The lab offers codec analysis services and licensing of optimized video filtering algorithms for companies, supported by partnerships with Intel, Microsoft, and Samsung. Its research-driven approach provides unique, academically validated tools for the streaming and video production industry.