MarketCast is a marketing effectiveness partner that uses AI and decades of verified consumer response data to measure emotional resonance and connect it to real-world business outcomes. Its proprietary Research Platform integrates AI models, data science, and technology to accelerate research design and delivery. Trusted by the majority of top US advertisers, MarketCast provides solutions across advertising, sponsorships, content, brand health, and advanced analytics.
Unified intelligence layer linking creative, in-market media performance across Linear, OLV and Social, and business outcomes into a continuous measurement loop.
Cross-platform ad resonance measurement across Linear, CTV, Digital, and Social Media to measure recall, branding, and outcomes.
AI-powered research solution that uses human-powered survey data to predict how audiences will respond to research questions.
Proprietary web-based research platform powered by AI, data science, and technology to accelerate survey creation, delivery, and analysis.
Research and testing solutions for movie and series concepts, rough cuts, finished content, and post-release audience engagement.
Lana Busignani
Chief Executive Officer
Aditi Sinha
EVP - Technology & Operations
Paul Forgue
President & Chief Financial Officer
Arik Shahar
SVP Product Management
Shahaf Afriat
VP of Product Management
Kerel Cooper
Chief Marketing Officer
Elina C.
VP Product Marketing
Sanjeev Khodaskar
Head of India Operations (GCC), CTO, GM, Corporate Director
