MarketCast is a marketing effectiveness partner that uses AI and decades of verified consumer response data to measure emotional resonance and connect it to real-world business outcomes. Its proprietary Research Platform integrates AI models, data science, and technology to accelerate research design and delivery. Trusted by the majority of top US advertisers, MarketCast provides solutions across advertising, sponsorships, content, brand health, and advanced analytics.
Pre-testing, in-market, and post-campaign ad measurement.
Optimize creative with pre-testing.
Measure campaign success in-market.
Link creative, media, & outcomes.
Measure brand impact post-campaign.
Understand campaign ROI.
Next-generation brand tracking and research.
Movie and series content testing and research.
Effectiveness of sponsorship investments.
World-class quantitative and qualitative research.
MarketCast's 'Total Effect' platform is designed to provide in-flight campaign optimization by diagnosing whether underperformance stems from creative or media placement. The company illustrates its capabilities with case studies demonstrating how retailers had similar improvement potential but required different optimization strategies based on specific diagnoses provided by the platform. This approach aims to move beyond post-campaign reporting to offer actionable insights during live campaigns.
