Larry Jordan & Associates provides expert-led training and educational content for video production professionals, specializing in Apple Final Cut Pro and Adobe Premiere Pro. The company differentiates itself through its deep industry expertise, with founder Larry Jordan being an Apple-Certified trainer and host of the Digital Production BuZZ podcast. In 2024, its training assets were acquired by Axle AI, adding credibility to its offerings. It offers tailored educational programs for institutions and private training sessions.
Reviewer Larry Jordan evaluates the Røde Podcaster Pro II, finding it effective as a DAW front-end but inadequate for professional live streaming due to inconsistent audio levels and poor technical support. The review highlights specific technical shortcomings, including a lack of broadcast-standard metering and limited control over output levels for streaming services.
Larry Jordan provides a technical guide on optimizing audio workflows within DaVinci Resolve's Fairlight page. The article details specific techniques for normalization, EQ, multiband compression, and limiting to ensure professional audio output for streaming platforms.
Adobe has released Premiere Pro 25.6, introducing new features including Media Intelligence-assisted search, expanded Firefly generative AI integration, and automated speech censoring. This update focuses on streamlining post-production workflows through enhanced search and tighter integration with Adobe Stock and Frame.io.
This technical guide details how to use equalization filters in Final Cut Pro, Adobe Premiere Pro, and Adobe Audition to improve voice clarity and warmth. It explains the relationship between audio frequencies and speech intelligibility, providing specific frequency adjustment recommendations for male and female voices.
Larry Jordan published a new article on how AI-powered tools fit into media management, dated June 25, 2026.
Larry Jordan posted a June 24, 2026 article about Clip Sweeper, a macOS app that finds unused footage in Premiere Pro or Resolve projects.
The article discusses the evolving relevance of NAB Show, highlighting its shift from traditional broadcast to TV 3.0 content creation driven by accessible production tools like the Canon 5D MKII and affordable software. The author suggests that the 2020 cancellation of NAB provides a unique opportunity for the event to reinvent itself for a completely changed industry. The piece reflects on how the professional media landscape has been transformed by new technologies and content creators.
Apple announced new hardware and software updates at WWDC 2019, including the new Mac Pro and Pro Display XDR, which are aimed at video professionals. The Mac Pro features an Intel Xeon processor, extensive PCI Express expansion, and high-performance I/O, while the Pro Display XDR offers a 32-inch Retina 6K display with high brightness and color accuracy. Additionally, macOS Catalina was previewed, replacing iTunes with new entertainment apps and introducing Sidecar for using iPads as second displays for Macs, which can benefit video editing workflows.
The National Association of Broadcasters (NAB) canceled the 2021 NAB Show for the second consecutive year due to the Delta variant, impacting marketing and technology planning for the streaming industry. This decision was described as brave, smart, and correct due to safety concerns for attendees and exhibitors.
Apple's upcoming macOS Catalina update will remove 32-bit application support and QuickTime 7 reliant codecs, posing a risk to video production workflows. The author advises streaming professionals to delay upgrading to avoid disruptions, drawing a parallel to a recent Google Chrome update that impacted Avid Media Composer. The article suggests waiting for the .1 update and preparing by converting media and updating 32-bit applications.
