Larry Jordan & Associates provides expert-led training and educational content for video production professionals, specializing in Apple Final Cut Pro and Adobe Premiere Pro. The company differentiates itself through its deep industry expertise, with founder Larry Jordan being an Apple-Certified trainer and host of the Digital Production BuZZ podcast. In 2024, its training assets were acquired by Axle AI, adding credibility to its offerings. It offers tailored educational programs for institutions and private training sessions.
Larry Jordan & Associates offers webinars, training, and tutorials for Apple Final Cut Pro and Adobe Premiere Pro.
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Larry Jordan published a new article on how AI-powered tools fit into media management, dated June 25, 2026.
Larry Jordan posted a June 24, 2026 article about Clip Sweeper, a macOS app that finds unused footage in Premiere Pro or Resolve projects.
The article discusses the evolving relevance of NAB Show, highlighting its shift from traditional broadcast to TV 3.0 content creation driven by accessible production tools like the Canon 5D MKII and affordable software. The author suggests that the 2020 cancellation of NAB provides a unique opportunity for the event to reinvent itself for a completely changed industry. The piece reflects on how the professional media landscape has been transformed by new technologies and content creators.
Digital Production Buzz has partnered with Simon Says AI to provide fast-turnaround transcripts for its 27 podcasts produced live at the 2019 NAB Show. This collaboration ensures that industry leaders and professionals have an accessible way to review technology news presented at the event. Simon Says will utilize its AI technology to swiftly and accurately generate transcripts within hours of each show.
Coughlin & Associates is presenting Storage Visions 2018 in Santa Clara, a conference focused on advanced storage technology for networked databases and media. The event addresses the significant challenge of managing the massive amounts of data projected by 2025, with sessions covering emerging memory, flash, HDDs, tape, cloud, and AI solutions for data storage and management.
Apple announced new hardware and software updates at WWDC 2019, including the new Mac Pro and Pro Display XDR, which are aimed at video professionals. The Mac Pro features an Intel Xeon processor, extensive PCI Express expansion, and high-performance I/O, while the Pro Display XDR offers a 32-inch Retina 6K display with high brightness and color accuracy. Additionally, macOS Catalina was previewed, replacing iTunes with new entertainment apps and introducing Sidecar for using iPads as second displays for Macs, which can benefit video editing workflows.
The National Association of Broadcasters (NAB) canceled the 2021 NAB Show for the second consecutive year due to the Delta variant, impacting marketing and technology planning for the streaming industry. This decision was described as brave, smart, and correct due to safety concerns for attendees and exhibitors.
Apple's upcoming macOS Catalina update will remove 32-bit application support and QuickTime 7 reliant codecs, posing a risk to video production workflows. The author advises streaming professionals to delay upgrading to avoid disruptions, drawing a parallel to a recent Google Chrome update that impacted Avid Media Composer. The article suggests waiting for the .1 update and preparing by converting media and updating 32-bit applications.
Larry Jordan re-evaluates 360/VR, suggesting its success lies in delivering immersive experiences rather than replacing traditional filmmaking. The article guides filmmakers on how to leverage 360/VR as a new revenue stream, outlining its strengths, weaknesses, and production considerations for creating engaging content that puts viewers 'in the middle of an experience.' This includes distinguishing between interactive, cinematic, and 360/VR, along with technical terms like stereoscopic and monoscopic VR.
Frame.io has introduced "Camera to Cloud" (C2C), a hybrid hardware-software-cloud solution designed to instantly upload media and live stream directly from cameras to production teams. This innovation enables remote collaboration and parallel post-production workflows, addressing the industry's need for increased efficiency and diversity. The service allows for instant proxy uploads upon calling 'cut' and live streaming footage to authorized devices globally, facilitating faster editorial processes and reducing on-set personnel.
