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Kantar

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Website

www.kantar.com

Contact

press@kantar.com

Category

Business News

Type

Publication

LinkedIn
Updated Aug 24, 2026 ·

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Kantar

Kantar homepage screenshot

Overview

Kantar is a leading data, analytics, and brand consulting company that powers brand growth through the Kantar Intelligence Engine, which combines human and synthetic data with proprietary IP and an AI-native platform. The company differentiates itself by providing predictive evidence and actionable signals that help organizations make effective marketing decisions based on the connection between consumers, brands, and enterprise value. With a global footprint spanning 90 markets and a team of 20,000 people, Kantar offers deep expertise in brand, innovation, advertising, media, retail, and customer experience, enabling clients to craft powerful growth strategies.

Products & Services

Signal Intelligence

Kantar helps organisations succeed through a deeper understanding of people.

Brand Guidance

Kantar helps organisations succeed through a deeper understanding of people.

Customer Experience

Kantar helps organisations succeed through a deeper understanding of people.

Research Services and Survey Solutions

Kantar helps organisations succeed through a deeper understanding of people.

Decision Intelligence

Kantar helps organisations succeed through a deeper understanding of people.

Creative Testing and Optimisation

You need to develop ads that capture attention, drive predisposition and deliver ROI across markets, media formats, and channels.

Media Effectiveness

Kantar helps organisations succeed through a deeper understanding of people.

Innovation and Product Development

Kantar helps organisations succeed through a deeper understanding of people.

Strategic Intelligence

Kantar helps organisations succeed through a deeper understanding of people.

Brand Strategy

Kantar helps organisations succeed through a deeper understanding of people.

Kantar's Consulting Practice

Kantar helps organisations succeed through a deeper understanding of people.

Qualitative research

Kantar helps organisations succeed through a deeper understanding of people.

Kantar BrandZ

Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.3 million consumers covering 21,000 brands across 525 categories in 54 markets.

Kantar Marketplace

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.

Blueprint for Brand Growth

The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

AI at Kantar

Kantar helps organisations succeed through a deeper understanding of people.

Leadership

  • Paul Zwillenberg

    Chief Executive Officer

  • Kristi Rogers

    President, Global Solutions

  • Phil Eames

    Global Chief Operations Officer

  • Ash Bhartia

    CFO

Kantar in the News

  • Jun 23, 2026
    Kantar Brand Blueprint Awards 2026

    Kantar’s Brand Blueprint Awards page shows a June 23, 2026 date, indicating an active company event tied to its brand strategy and recognition programs.

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