Inscape is a leading provider of currency-grade automatic content recognition (ACR) data and the technology division of VIZIO. Its TV intelligence platform captures screen-level, always-on viewing data from over 25 million opt-in smart TVs, covering linear, streaming, and over-the-air content at a census-level scale. The company's proprietary technology, which earned VIZIO an Emmy Award for pioneering work in utilizing data to power TV measurement, enables media companies, agencies, and brands to modernize and optimize the TV and streaming marketplace. Inscape's data is used for audience insights, ad exposure measurement, and outcomes-based advertising, setting it apart through its direct-from-source, device-level accuracy and transparency.
Precision-built audience segments based on real TV viewing behavior across VIZIO smart TVs, designed for activation across CTV, mobile, desktop, social, and out-of-home channels.
Quarterly insights reports that analyze changes in TV viewing behavior, including streaming, live, sports, and news consumption trends.
Cross-platform measurement studies that examine how audiences move between linear, vMVPD, and streaming platforms around major events.
