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Hawk-Eye Innovations logo
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Hawk-Eye Innovations

Video Production & PostLive StreamingArtificial Intelligence & Analytics

Website

www.hawkeyeinnovations.com

Contact

contactus@hawkeyeinnovations.co.uk

Category

AI for Video

Type

Vendor

Blog / NewsLinkedIn
Updated Aug 24, 2026 ·

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Hawk-Eye Innovations

Hawk-Eye Innovations homepage screenshot

Overview

Hawk-Eye Innovations is a leading sports technology company specializing in optical tracking, vision-processing, and video review systems that enhance officiating and broadcast experiences. Its technology is trusted by the top 25 sports leagues and federations globally, including tennis, cricket, and soccer. Acquired by Sony Europe in 2011, the company continues to innovate, providing real-time data and analytics that make sports fairer, safer, and more engaging for fans and players.

Products & Services

Officiating

Hawk-Eye provides officiating technologies including VAR, Goal Line Tech, and Semi-Automated Offside for football, and Electronic Line Calling for tennis.

Data

Hawk-Eye delivers data services for sports, including ball, player, and bat tracking for baseball's StatCast.

Insights

Hawk-Eye's insight tech powers data collation and aggregation through to visualisation.

HawkAR

HawkAR is a technology offering from Hawk-Eye Innovations.

iHawk

iHawk is a technology offering from Hawk-Eye Innovations.

Biomechanics

Biomechanics is a service offered by Hawk-Eye Innovations.

KinaTrax Lab

KinaTrax Lab is a technology offering from Hawk-Eye Innovations.

Broadcast

Hawk-Eye provides broadcast technologies including HawkREPLAY, HawkNEST, and HawkVISION.

HawkREPLAY

HawkREPLAY is a broadcast technology from Hawk-Eye Innovations.

HawkNEST

HawkNEST is a broadcast technology from Hawk-Eye Innovations.

HawkVISION

HawkVISION is a broadcast technology from Hawk-Eye Innovations.

Leadership

  • Ben Crossing

    Chief Executive Officer

  • Marco Lorenzi

    Head of Brand and Marketing

  • Simon McCormick-Cox

    Head of Product

Hawk-Eye Innovations in the News

  • Jun 26, 2026
    Hawk-Eye Innovations and Action Audio debut inclusive feed for Wimbledon’s Centre Court

    Hawk-Eye announced HawkAR: Inclusive Feed for Wimbledon 2026, combining its tracking-based visual overlays with Action Audio spatial cues to improve accessibility for blind and low-vision fans on BBC iPlayer.

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