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Hawk-Eye Innovations

Video Production & PostLive StreamingArtificial Intelligence & Analytics

Website

www.hawkeyeinnovations.com

Contact

contactus@hawkeyeinnovations.co.uk

Category

AI for Video

Type

Vendor

LinkedIn
Updated Jul 6, 2026 ·

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Hawk-Eye Innovations

Hawk-Eye Innovations homepage screenshot

Overview

Hawk-Eye Innovations is a leading sports technology company specializing in optical tracking, vision-processing, and video review systems that enhance officiating and broadcast experiences. Its technology is trusted by the top 25 sports leagues and federations globally, including tennis, cricket, and soccer. Acquired by Sony Europe in 2011, the company continues to innovate, providing real-time data and analytics that make sports fairer, safer, and more engaging for fans and players.

Products & Services

Video Replay

Multi-angle replay technology for video capture, review, and clipping in live sport.

Track

Optical tracking and camera calibration for performance, ball, and object tracking.

Insight

Data collation, aggregation, and visualization tools for sports analytics and decision support.

HawkAR

Augmented reality graphics overlays powered by live tracking data for enhanced broadcasts.

KinaTrax Biomechanics

3D biomechanics and movement-insights solution for elite performance and practice-facility analysis.

Leadership

  • Ben Crossing

    Chief Executive Officer

  • Tony Miller

    Head of Finance, North America

  • Simon McCormick-Cox

    Head of Product

  • Michael Martin

    Director of Sales

Hawk-Eye Innovations in the News

  • Jun 26, 2026
    Hawk-Eye Innovations and Action Audio debut inclusive feed for Wimbledon’s Centre Court

    Hawk-Eye announced HawkAR: Inclusive Feed for Wimbledon 2026, combining its tracking-based visual overlays with Action Audio spatial cues to improve accessibility for blind and low-vision fans on BBC iPlayer.

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