StreamingMemeStreamingMemeBuyers Guide
LeaderboardsEventsSubmit News
Subscribe
StreamingMemeStreamingMeme

The independent buyers guide and news aggregator for the streaming technology industry.

Explore

Buyers GuideLeaderboardsEventsSubmit News

Stay updated

Weekly digest of new companies and streaming news.

Categories

Encoding & SoftwareVideo Delivery & CDNStreaming PlatformsAI for VideoProduction HardwareBusiness NewsMonetization & Ad TechRegulatory & Policy

© 2026 StreamingMeme. All rights reserved.

AboutPrivacy PolicyTermsContact
EncodingCDNPlatformsAI & VideoHardwareBusinessAd TechPolicy
All companies/Monetization & Ad Tech
FreeWheel (A Comcast Company) logo
Visit website

FreeWheel (A Comcast Company)

Streaming Advertising & Monetization

Website

www.freewheel.com

Contact

Sophie_Eeles@comcast.com

Category

Monetization & Ad Tech

Type

Vendor

LinkedIn
Updated Jul 9, 2026 ·

Suggest an Edit

FreeWheel (A Comcast Company)

FreeWheel (A Comcast Company) homepage screenshot

Overview

FreeWheel empowers all segments of the streaming advertising ecosystem, providing a comprehensive platform for publishers, advertisers, and media buyers to transact across all screens, data types, and sales channels. Its recent launch of a first-of-its-kind Context Engine leverages AI-driven contextual targeting globally across premium video, setting it apart in the ad-tech space. As a Comcast Company, FreeWheel has built credibility through strategic acquisitions like Beeswax, strengthening its buy-side capabilities and reinforcing its position as a trusted partner for convergent TV and video advertising.

Products & Services

Advertiser Suite

A set of complementary buy-side platforms that simplifies and optimizes every stage of the buying workflow, from discovery and curation to activation, optimization, and measurement.

Publisher Suite

A full-stack solution for media sellers to efficiently manage supply and maximize the value of every impression across streaming and CTV advertising inventory.

Strata

Media management software from FreeWheel for agencies and advertisers.

FreeWheel SSP

A platform for maximizing programmatic yield, connecting publishers to premium streaming demand and automating monetization.

Context Engine

An AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, precision, and scale.

Leadership

  • Rob Luenberger

    Executive Director, Machine Learning

  • Tom St. John

    Executive Director, Strategic Partnerships

  • Charlie S.

    VP Global Business Operations

  • Mike Gala

    VP, Engineering Operations

  • Peter Armstrong

    Chief Operating Officer

  • Gil Sommer

    VP Product - Streaming Hub

  • Michelle Zyglis

    VP of Product Management, Data and Targeting Products

  • David Dworin

    Chief Product Officer

Visit website