Forrester is a global independent research and advisory firm that helps leaders across technology, marketing, customer experience, product, and sales functions make confident decisions in an AI-driven world. The firm differentiates itself through proprietary research, continuous guidance, and immersive events that accelerate initiatives and deliver measurable outcomes. Forrester's customer-obsessed approach and research-based consulting provide actionable insights for executives to execute their priorities with confidence.
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Forrester released new research on June 24, 2026, based on its 'State Of AI Inside US Marketing Agencies, 2026' report. The company says the findings show AI is widespread in agencies and is reshaping priorities around creativity and differentiation.
